Gary Keller, co-founder of Keller Williams Realty International, heads the second-largest real estate company in the country. In The Millionaire Real Estate Agent, Gary Keller describes six false statements that may keep real estate agents from achieving success. These “myth-understandings” could ultimately apply to other professions as well:

Myth: I can’t do it.

Truth: Until you try, you can’t possibly know what you can or can’t do.

Myth: It can’t be done in my market.

Truth: Yes it can, but you may need a new approach.

Myth: It would take too much time and effort. I would lose my freedom.

Truth: Time and effort are not the deciding factors in success.

Myth: It’s too risky. I’d lose money.

Truth: Risk is in direct proportion to how well you hold your incremental costs accountable to producing incremental results.

Myth: My clients will only work with me. Only I can deliver quality service.

Truth: You clients aren’t loyal to you. They are loyal to the standards you represent.

Myth: Having a goal and not fully realizing it is a negative thing.

Truth: Having a goal and not trying to achieve it is a negative thing.